OFF the back of consistent sales for both its D-Max and MU-X, Isuzu UTE Australia has seen growth of 10.4 per cent year-on-year.
The seven-seat MU-X notched up 8087 sales in 2017, an annual increase of 15.2 per cent (7018 units were sold in 2016). The staunch D-Max accrued 12,795 total sales, a 13.0 per cent year-on-year increase (11,321 units were sold in 2016). This placed the D-Max in 8th spot on the overall 4x4 sales charts.
“We are particularly proud of the growth of the D-Max and MU-X in an extremely competitive market.” IUA Managing Director, Mr Hiro Kuramoto, said. “We are excited to see that our updated models have really hit the mark with our consumers.”
“Customer satisfaction and loyalty is the key to our ongoing success,” he continued, “with many happy owners now transitioning into a newer model as well as increasing numbers of new customers being referred.”
“It is particularly exciting to see such dramatic and continuous growth for nine years in a row in a key market such as Australia. As we head into our 10th year of sales, we are confident that our ongoing commitment to continuously refine and improve our products to meet Australian needs will ensure another exciting year for the brand as we strive to hit double-digit growth again in 2018,” concluded Mr Kuramoto.
Interestingly, 2017 sales results saw Isuzu ranked as the 13th largest automotive brand in Australia.