VFACTS September 2023: HiLux remains best-selling vehicle, but Ranger leads 4x4 race

The HiLux versus Ranger rivalry continues unabated atop the 4x4 sales charts, with September results showing the Ranger remains the most in demand 4x4 vehicle in Australia.

A total of 5124 Ranger 4x4 variants were registered in September 2023, giving it an edge of 394 units over the HiLux which registered 4730 total 4x4 sales.

The Isuzu D-MAX continues its steadfast performance on the charts, with its 2339 total 4x4 sales once again placing it on the podium behind the Ranger and HiLux.

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These three vehicles also featured on the overall best-selling charts (4x4 and 4x2 vehicles combined). With 5776 total sales, the HiLux was followed by the Ford Ranger (5429), Tesla Model Y (3811), Isuzu D-MAX (2885) and Toyota RAV4 (2798).

The Ford Everest has leapfrogged Toyota’s Prado and LandCruiser 300 Series to sit fourth on the 4x4 charts and take the mantle as Australia’s best-selling SUV (4x4). Another SUV that has backed up strong sales in August (1032) is the Nissan Patrol, with the big off-roader snaring a further 1208 sales in September and cementing its position in the top ten.

With the Premcar-developed Patrol Warrior starting to head to customers in October, this ageing vehicle seems to have a new lease on life.

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The LDV T60 remains the best-selling budget buy, with 702 deliveries occurring in September. It was followed by the GWM Ute (624 sales) and SsangYong Musso (195). It was a very similar trend in August 2023 – 710 sales for LDV T60, 631 for GWM Ute and 280 for the Musso. As a side note, GWM delivered 30 Tank SUVs in September.

Absentees from the best-selling 4x4 vehicles in September include the Mitsubishi Triton (799 sales), VW Amarok (799 sales) and Nissan Navara (694 sales).

Considering the Amarok and Ranger are essentially twins under the skin, the discrepancy in sales of 4415 4x4 units is quite remarkable.

Top-selling 4x4s in September 2023

Top-selling 4x4 models YTD 2023