SEMA Show
- Home /
- SEMA Show | Latest news, reveals and updates
The annual Specialty Equipment Market Association, or more commonly known as SEMA, is widely regarded as the one of the world’s largest automotive trade show that attracts more than 2400 car manufacturers and aftermarket parts suppliers from around the world.
Held over four days in the first week of November at the Las Vegas Convention Centre, SEMA is a confluence of nearly every facet of the automotive world, showcasing wild hotrod projects, customised 4×4 big rigs, highly-tuned performance cars, and the latest in electronic gadgets.
With such a wide variety of specialties and genres, the number of aftermarket products featured at SEMA usually number in the thousands with just about any aftermarket automotive product imaginable.
Being a trade-show, SEMA is not open to the public. Instead attendees are required to register themselves as a buyer, exhibitor or media before the show. Official site: https://www.semashow.com

2026 BMW iX3 rendered from patent filings; i3 sedan & wagon to follow in 2026
“The Vision Neue Klasse is so progressive it looks like we skipped one model generation.”

Jaguar reveals big rebrand – UPDATE: Execs comment on response
Is it Jaguar or JaGUar? Whatever the case, the Indian-owned British brand is out to reinvent itself for an all-electric glow-up.

2025 Lamborghini Urus SE PHEV pricing and details
Lamborghini has unveiled the Urus SE plug-in hybrid in Australia, combining high performance with electrification.

2025 Peugeot 2008 Hybrid pricing for Australia
Peugeot’s 2008 Hybrid brings a compact SUV option with a turbo petrol-hybrid system to Australia, featuring efficient performance and advanced features across two trims.

Driven to extinction: Jaguar XE
Jaguar waves goodbye to “lower-end products”

CELICA RETURNS! Toyota exec confirms coupe’s comeback and talks next GR86
“I’m not sure if it’s okay to say this in a public forum, but we’re doing the Celica!”

2024 Polestar 4 pricing and features
Pricing and specifications confirmed by Polestar as new 4 goes on-sale

HERO: 2025 Kia EV9 GT revealed with 375kW and ‘gear shifts’
Finally! Kia confirms the EV9 GT, its most powerful electric SUV, for a 2025 launch with 368kW and advanced performance features.

New MG ZS HYBRID+: Economical, powerful, compelling
MG’s introduced two new variants of its popular compact SUV model ZS – the ZS HYBRID+ Excite and the ZS HYBRID+ Essence – with attractive pricing and a fuel-efficient new hybrid powertrain.

2025 Toyota LandCruiser Prado review
We take Toyota’s premier off-roader on and off the trail.

Genesis To Build Ultimate Design Studio in California
The luxury brand founded in Korea will create a unique Californian workspace that promises to “place visitors in a meditative state of mind”.

TAG Heuer’s new Monaco pays a unique tribute to… Vegas, baby!
The new TAG Heuer Monaco creates an instant double-take thanks to a vibrant pink skeleton dial that celebrates the famous city of lights, Las Vegas

2025 Hyundai Ioniq 9: 7-seat electric SUV revealed
The spacious, aerodynamically designed SUV has been revealed in Los Angeles ahead of its international roll-out next year.

Mercedes-AMG G 63: Australian pricing and specs revealed
Essential details on Mercedes-Benz’s exciting update to its famous G-class wagon, the Mercedes-AMG G 63, have finally dropped for would-be Australian buyers.

Hyundai Debuts Motorsport-Inspired High Performance Sedan
Inspired by its performances on the Touring Car Racing (TCR) World Tour, Hyundai Motor unveils production of a special edition i30 Sedan N TCR Edition.

2025 Lexus ES facelift revealed for China, Australian plans unclear
Sleek Lexus ES gets a makeover for China. Australian plans are unclear, but its origin point could make it an easy update for our market.

MG ZS HYBRID+: Pricing and features revealed
MG expands its compact SUV offering with the all-new MG ZS HYBRID+ in two variants

Video: Reborn Subaru Baja ute imagined
We’ve lived through numerous takes on the revived Brumby that’ll never happen, but what about a bigger Baja?

2025 MG HS and Chery Omoda E5 earn ANCAP 5-star ratings
MG HS and Chery Omoda E5 score five-star safety ratings in latest ANCAP testing, meeting updated safety standards.

2025 MG ES5 revealed as ZS EV successor – UPDATED
If you’re looking forward to the new-generation MG ZS EV, then you’ll have to get used to a new name.

Audi, no, AUDI E concept revealed for China
Audi’s iconic four rings are gone, for China specifically, replaced by a simple all-caps AUDI badge.

What is a mild hybrid car?
Mild hybrids are a cheap and efficient way of ensuring you go longer between fuel refills, but what are they and how do they work?

2025 Peugeot 308 pricing: Single GT Hybrid spec, and 14 e-308 hatches!
OUT: 308 wagon and GT Premium spec. IN: 308 GT Hybrid hatch, and a get-in-quick ‘preview’ allocation of 14 e-308 electric hatches

2025 Zeekr 009 electric people mover: Australian pricing detailed
Zeekr has launched its all-electric luxury MPV, the 009, in Australia, featuring dual motor power, advanced tech, and extensive safety features.