With two relatively affordable and compelling all-electric models already in its range, you want to take Hyundai seriously when it announces a new EV concept, but then they go and name it『45』complete with the weird brackety things.
Inspired by the Korean brand’s first model in the 1970s, the『45』(how do you even pronounce those things?) fully-electric concept car will be revealed at next month’s Frankfurt Motor Show to showcase its future EV design.
MORE: Worst ever car names
This includes exploring the evolution of brand’s ‘Sensuous Sportiness’ design language, which will soon debut here on the all-new Sonata sedan.
As far as we can tell, the mysterious brackets appear to be 'hajime nijū kagiyamakakko' - the double form of a Japanese or perhaps Korean quote mark, but Hyundai has not offered any explanation as to their meaning or relevance here. Maybe they just look nice.
As for the rest of the car, so far, all we have is a couple of rudimentary teaser pics, but we will bring you all the hot information about Hyundai's intriguing design study as it emerges at IAA 2019 next month.
It follows the Korean car maker's "Style Set Free" concept at Milan Design Week in April, which offered a glimpse at what Hyundai believes driverless car interiors will look like.
『a unique in-car experience that no other automakers have offered so far, but one that customers have been looking for. The exhibition will introduce upcoming changes in mobility to a wider audience』
said Hyundai Motor Company executive vice president and chief marketing officer Wonhong Cho.
In the meantime, let’s take the opportunity to look at some of the annoying names given to cars that would even make microfiber-wearing marketing types shake their collective heads.
Click on the picture gallery at the top of the page if you want to be truly annoyed!
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