ZB Commodore charts minor segment wins amidst overall sales decline

Has the ZB clipped both a high and low?

Holden ZB Commodore sales figure news
Gallery3

HOLDEN’s new ZB Commodore can already be seen as either a decent success or reasonable failure.

In March 2018, the Commodore in total secured 990 sales, fewer than half the 2081 units shifted in March 2017. Of that, 414 were run-out VF Series II models while the new ZB German-import secured the remaining 576.

Chart Attack May 2018 Jpg
3

Take only the latter figure, and the nameplate shed about three quarters of its volume. In context, however, even 576 units placed Commodore ahead of all medium/large rivals except the Toyota Camry (1416), well ahead of the Mazda6 (306) and Ford Mondeo (214).

There’s zero positive outlook around Holden’s monthly sales, though. It fell 29.1 per cent compared with the same time last year, with a 5116-unit tally in March nearly pushing it out of the top 10 brands, behind Volkswagen (5317), Subaru (5195) and Honda (5586).

Affordable sports cars continue to take a tumble, too. In year-to-date percentage declines, the sub-$80K and $80K-$200K brackets fell by 23 and 24.5 per cent respectively.

Subaru’s BRZ (+45%) soared, with its 91-unit monthly tally challenging the 102 sales of its Toyota 86 twin, while in pricier segments, the Lexus RC  (+29%) managed 49 monthly sales to finally challenge the 50 sales of the BMW 4 Series, if not the 185 of the Mercedes-Benz C-Class Coupe/Convertible.

Subaru Brz Ts Jpg
3

Meanwhile, Benz’s E-Class Coupe/Convertible (+130%), and Audi’s A5 (+70%) and TT (+60%) were the only other growers in this depressed end of the market.

The $200K-plus segment is only holding steady, with the Maserati GranTurismo/GranCabrio (+316%), BMW i8 (+33%), Mercedes-AMG GT (+32%) and Porsche 911 (+18%) on the rise.

 

How are you finding our new site design? Tell us in the comments below or send us your thoughts at feedback@whichcar.com.au.

 

Subscribe to Motor magazine

Subscribe to MOTOR and save up to 49%
The world's most thrilling performance car magazine. Delivered to your door each month.

Subscribe

 

Daniel DeGasperi
Journalist

We recommend

NEWS

Singer North Island Commission
News

Singer coming to Australia through Zagame Automotive

The world's most iconic restomod company is officially coming Down Under

15 hours ago
Jordan Mulach
Please enable JavaScript to view the comments powered by Disqus.