Things we like

  • No compromise on off-road ability or towing
  • 2.3-litre petrol engine refinement
  • Pro Power Onboard is useful
  • Easy to understand PHEV controls in cabin
  • Cargo bed is longer than standard Ranger

Not so much

  • Undersized battery
  • Some spec holes
  • No DC fast charging ability
  • No spare wheel on anything but flagship model
  • Slow AC charging speeds

Don’t worry. The new Ford Ranger PHEV still does Ranger things. Proper off-roading and towing up to 3500kg? You’re sorted. Don’t sweat it. So what else does it do?

While that might appear a flippant dismissal of the technical challenges involved in engineering the new plug-in hybrid Ranger to offer a reflection of the its internal-combustion sibling’s abilities to roll it’s sleeves up, it’s a measure of the thoroughness we’ve come to expect from Ford. After all, Ranger is now the third biggest selling nameplate globally after the F Series and Transit, so it can’t really afford to go at this half-heartedly.

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All of which makes you wonder why, after fully charging its battery, the dashboard is telling me that I have an electric range of an almost laughable 36km. Or why after less than an hour’s highway driving in hybrid mode, said charge level reads zero. If I’d taken the effort to put the Ranger in my garage overnight, charge it up and that was the payback, I’m not sure I’d be particularly impressed. Especially if I was paying between $3150 and $4650 over the price of a diesel V6 alternative.

So let’s dig a little deeper. Ford has equipped the Ranger PHEV with an 11.8kWh (useable) battery to complement its 138kW/411Nm 2.3-litre Ecoboost petrol engine. Together they develop a healthy-looking system output of 207kW/697Nm. But make no mistake, that battery is tiny. It’s just over half the size of the 20kWh cell pack you’d get in a Mitsubishi Outlander PHEV and a long way shy of the 29.58kWh blade battery you get in a BYD Shark 6.

Some compensation comes in the range of smart control settings you get, the Ranger PHEV offering four PHEV drive modes. Auto EV takes care of when and where the battery cuts in and out. EV Now forces electric running and locks out the engine. EV Later sparks up the engine and attempts to hold battery state of charge while EV Charge uses the engine as a generator to replenish the battery. It’s easy to understand and ought to act as a simple template for all plug-in EV manufacturers.

There have been a number of detail changes to the Ranger to accommodate the plug-in hybrid tech. The motor is located between the engine and torque converter in what Ford calls its Modular Hybrid Transmission so, in effect, you retain control of the 10-speed automatic transmission regardless of power source. The leaf springs have been modified and damper rates have been tuned accordingly, with the weight distribution nudging a little more rearwards than in the V6 diesel. Some of that is due to the battery location, with less weight in the nose also playing a part. As a result, the Ranger PHEV’s steering feels a little different to other Rangers, but the trademark ride quality hasn’t been sacrificed. It helps here if you opt for all-terrain tyres. The test vehicles rode notably better on the 255/65 R18 General Grabber A/T rubber than they did on the more road-biased Continental ContiCrossContact in the same size, largely due to more give in the sidewall of the former.

There’s not a great deal of perceptible torque fill when motoring along in hybrid mode. Maybe that’s a good thing because the system output of the powertrain is certainly nothing to sniff at. Ford claims the engine can recharge the battery in about two hours, so we tested the claim. On a depleted battery, the Ranger will return around 9L/100km while highway driving and in that scenario will return 13kW per hour to the high voltage battery. In conditions where there’s more braking or heavy deceleration, the (non-adjustable) re-gen rate would be higher and may well match or beat the two-hour claim.

Being a plug-in hybrid, there’s scope for powering equipment using what Ford dubs Pro Power Onboard (PPOB). This uses the high voltage battery to power two 3.45kW power outlets in the tray, with an additional 2.3kW outlet in the cabin. It’s a boon for running fridges, lighting or air pumps when camping and can be used on remote building sites to run anything from area floodlights (an 800W draw) right up to machinery like an angle grinder (3000W).

Four variants are offered. The range opens with the fleet-targeted XLT at $71,990, but inspect the spec sheets and it’s clear things aren’t 100% lineball with the equivalent non-PHEV Ranger. Where that gets LED headlamps, the PHEV XLT gets lower specification halogen lights, which perhaps highlights some of the budget-trimming Ford has had to do to bring this product to market at this price. The end of the fringe benefits tax exemption on plug-in hybrids, which expired on March 31, 2025, has thrown the pricing of PHEVs under additional scrutiny, and in order to get bums on seats and trim its group emissions, Ford has had to take cost out of the Ranger PHEV where possible.

Above the XLT are the three consumer-focused models. They’re all mechanically identical, so you don’t miss out on crucial bits like the auto 4WD system or the locking rear differential. In ascending order, you get the Sport at $75,990, the Wildtrak at $79,990 and the flagship Stormtrak at $86,990. Leaving aside the purely cosmetic trim parts, key highlights of the Sport (over XLT) include LED lights, 18-inch alloys, a power-adjustable driver’s seat, traffic sign recognition heated front seats and leather-accented seating trim.

Go for the Wildtrak and there’s a power-operated tub roller shutter, 10-speaker B&O stereo, a 360-degree camera and the clever Pro Trailer Backup Assist. The Stormtrak is chiefly a dress-up kit for the Wildtrak, but also adds a full-sized spare, a cargo management system, and an auxiliary switch bank. In other words, you could probably mosey around the Ford options list and add many of the Stormtrak bits for far less than the $7000 model premium. The spare wheel is an odd one, Ford claiming that the tyre repair kit fitted to the XLT, Sport and Wildtrak is there to maximise payload on paper as it reduces weight.

It’s also worth noting that Frozen White is the only no-cost colour. Iconic Silver, Carbonised Grey, Lucid Red (a ringer for Ferrari Rosso Mugello), Blue Lightning, Agate Black, and Cyber Orange are all listed as ‘prestige’ finishes which carry a $700 charge.The Stormtrak’s Chill Grey paint finish is unique to that model.

Towing is rated at 3500kg, naturally, and payloads vary between 973kg for the 2527kg XLT to 808kg for the chubbier 2692kg Stormtrak. Gross Combination Mass is rated at 6580kg for those looking to tow big loads. It’s also worth noting that due to the configuration of the hybrid drive, the load box design is marginally different on the Ranger PHEV, with an undershot front wall which now allows lengths of up to 1600mm to be carried. Bonus. The battery is protected by extensive underbody armouring, and the wading depth remains at 800mm.

Would the Ford Ranger PHEV have been a better vehicle with a bigger battery? Yes. Did the entire launch event feel like an exercise in demonstrating what a BYD Shark 6 couldn’t do? Also yes. But what initially seemed like an underwhelming and underbaked product that had arrived late to the party served to endear itself with its capability the more we drove it.

Taking the Sport model as an example, you’ll pay a premium of $4650 over the equivalent V6 diesel. That buys you a vehicle that’ll go everywhere the V6 diesel will in the rough, tow the same weight but it’ll be more refined, more economical, cleaner, with more power and torque, while featuring the not inconsiderable benefit of Pro Power Onboard. Couch it in those terms and the Ranger PHEV doesn’t sound such an unreasonable ask at all. Have the discipline and facility to charge it nightly and it earns a guarded thumbs up. If that’s not you, stick with the diesels.

Specifications

ModelFord Ranger PHEV Stormtrak
Price as tested$86,990
Drivetrain2.3-litre turbo-petrol plug-in hybrid
Peak system power/torque207kW/697Nm
Battery/peak charging speed11.8kWh (net) lithium-ion / 3.5kW AC
Transmission10-speed auto
0-100km/h6.8 seconds
Claimed EV range49km (NEDC) 36km (tested, vehicle at 100% state of charge)
Fuel consumption2.9L/100km (claimed)

Hyundai has teased the upcoming Ioniq 6 N high-performance electric sedan ahead of its reveal at the Goodwood Festival of Speed in the UK next month.

The sister to the Wheels COTY-winning Ioniq 5 N, the Ioniq 6 N is based on the recently-facelifted Ioniq 6 electric sedan and according to its maker, will “redefine the N driving experience”.

Hyundai is yet to reveal any specifications of the Ioniq 6 N, but it’s expected to draw a lot of its technology from the Ioniq 5 N, likely including its 478kW dual-motor drivetrain – though it could be even faster considering the Ioniq 6’s lower weight and centre of gravity versus the Ioniq 5.

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From the new teaser photos, we can see that the Ioniq 6 N will feature a large rear wing spoiler, a lowered ride height for sporty handling and pumped wheel arches to hide a larger wheel and tyre package.

“Ioniq 6 N will once again disrupt the high-performance EV segment to deliver exciting driving experiences to our fans,” N Management Group chief Joon Park said. “We chose to debut the Ioniq 6 N at Goodwood Festival of Speed to be as close to our fans as possible.”

Hyundai Australia has confirmed the Ioniq 6 N for local sales, though is yet to confirm exact timing – we expect it to launch in the first quarter of 2026.

Wheels COTY-winning Hyundai Ioniq 5 N

Better known for making smartphones, Chinese car maker Xiaomi has shown that it’s capable of making a fast cars as well by breaking the production electric car lap record at the Nurburgring with its SU7 Ultra performance sedan. With a verified lap time of 7:04.957, the brand beat not only Porsche but Rimac as well.

Using a tri-motor set up, the SU7 Ultra makes 1138kW of power (that’s 1527 horsepower) and 1770Nm of torque, which makes it one of the most powerful road cars in the world and also one of the quickest: it hits 100km/h in just 1.89 seconds and a top speed of 350km/h.

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A prototype version of the SU7 Ultra – with less weight and more hardcore aerodynamics – went around the Green Hell 18 seconds faster earlier this year, though that wasn’t the production version.

Yet the brand thinks it can go even faster, with its CEO Lei Jun adding that this record won’t be the last time that we see Xiaomi at the Nurburgring, potentially improving its time even further.

The SU7 Ultra is based on Xiaomi’s ‘Modena’ EV platform and 800V electrical architecture with a 93.7kWh battery for a claimed CLTC range of 620km. It weighs 2360kg.

Compared with lesser versions of the SU7, the Ultra features Bilsten Evo T1 dampers, an AP Racing braking system with 430mm front/410mm rear carbon ceramic discs, six-pot front callipers and Pirelli P Zero 5 tyres as standard.

Pricing for the Xiaomi SU7 Ultra starts at 529,000 Yuan (around $113,000 AUD – or less than a BMW 520i) in China, or around a third of what the Porsche Taycan Turbo GT costs there.

Xiaomi is yet to announce any Australian sales plans, though has previously mentioned our market as a potential for the future.

The BYD Seagull (Dolphin Surf in some markets) could be sold in Australia with a change in product strategy from the brand thanks to its new factory distribution that starts on July 1.

Previously ruled out by the company’s previous distributor, EVDirect, because of its likely four-star ANCAP rating, the Seagull is now made in right-hand drive form for the UK and would likely be the cheapest EV on sale in Australia, presenting a big opportunity for sales growth.

With the slightly larger BYD Dolphin priced at under $30,000 in Australia, the Seagull would likely be priced closer to $20,000, potentially giving BYD the opportunity to reignite the light car segment in Australia. In China, over 61,000 Seagulls were sold in May 2025 alone, making it the brand’s most popular product.

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In the UK, the Seagull is offered in three models – Active, Boost and Comfort – with either a 30kWh or 43kWh LFP battery with up to 320km of range on the WLTP cycle. The smaller battery can be charged at up to 65kW, while the larger one supports a higher 85kW rate for a 30-minute 30 to 80 per cent charge.

For UK buyers, the entry- and mid-level Seagull uses a 65kW/175Nm front-mounted electric motor for a claimed 11.1-second 0-100km/h time, while top-spec model makes 115kW/220Nm for a 9.1-second 0-100km/h run and a 175km/h top speed.

The Seagull measures 3990mm long, 1720mm wide, 1590mm tall and rides on a 2500mm long wheelbase, making it 395mm longer, 125mm wider, 5mm taller and 100mm longer between the wheels than the Kia Picanto.

The Seagull’s boot measures between 308-litres (rear seats up) and 1037-litres (rear seats folded) 53L larger seats up and 27L seats folded than the Picanto.

Features on the entry-level Active include automatic halogen headlights, 15-inch steel wheels, synthetic leather trim, a 7.0-inch digital driver’s display, a 10.1-inch rotating touchscreen with inbuilt 4G connectivity for over-the-air updates, Apple CarPlay and Android Auto and active safety features including six airbags, autonomous emergency braking, adaptive cruise control, lane keeping assistance, driver attention monitoring, traffic sign recognition, auto high beam and a reversing camera.

Moving up the range adds features such as a 360-degree camera, 16-inch alloy wheels, LED headlights, auto-folding mirrors, rain-sensing wipers, a six-way electric driver’s seat, heated front seats and a wireless phone charger.

BYD’s Australian factory distribution starts on July 1st, with local product plans beyond the new Atto 2 and Sealion 8 yet to be confirmed.

Toyota has launched its third EV in China: the bZ5 coupe SUV. Using BYD’s Blade Battery and Toyota’s own e-TNGA platform, the bZ5 has been developed as part of the brand’s joint venture with China’s FAW. Positioned as the brand’s third EV on sale there, the bZ5 is priced from 129,800 yuan (approximately A$27,800) in its home market.

While the bZ5 uses Chinese tech, it very much looks like an all-Toyota product with the brand’s latest “hammerhead shark” design language featuring proudly all over – the headlights, for example, are very similar to its bZ4X sibling.

Inside the bZ5 is also a similar layout to the bZ4X, with a huge 15.6-inch touchscreen and digital driver’s display sitting underneath the windscreen like its sibling.

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Underneath the bZ5’s body is the same e-TNGA platform that underpins the bZ4X, though the bZ5’s 200kW/330Nm electric motor the 65.28kWh and 73.98kWh LFP batteries sourced from BYD.

According to the lenient CLTC cycle, the bZ5 has a range of between 550km and 630km, depending on battery size.

According to FAW Toyota, the bZ5 supports 90kW fast charging, with a 30 to 80 per cent charge time of 27 minutes.

The bZ5 measures 4780mm long, 1886mm wide and 1510mm tall with a 2880mm long wheelbase, making its dimensions more lifted sedan-like than a true SUV, similar to the Polestar 2, and longer than the bZ4X.

Available features in the bZ5 include 21-inch alloy wheels, a panoramic glass roof, a 10-speaker JBL sound system, up to nine airbags, 256-colour cabin ambient lighting, nap modes for in-cabin resting and over 30 active safety features, including a LiDAR unit in upper-spec models.

While China has become an EV-dominated new car market, Toyota’s global multi-layered approach to reducing vehicle emissions continues as before with CEO Akio Toyoda recently claiming that EVs are “dirtier than hybrids.”

So far, Toyota Australia only sells one EV: the bZ4X SUV, though the recently-revealed bZ4X Touring will join it in 2026 . The new Urban Cruiser small electric SUV co-developed with Suzuki will go on sale in some markets soon as well, while the new C-HR+ – not to be confused with the hybrid C-HR already on sale – will also be launched in some markets such as Europe and North America with Australian plans for both yet to be revealed.

The Toyota bZ5 is now on sale in China, with global sales plans yet to be revealed.

MG Motor Australia has announced local pricing for its new premium electric IM by MG range.

Priced from $60,990 drive away for both the IM5 mid-size sedan and IM6 mid-size SUV, three models will be available in each model range: base Premium, mid-spec Platinum and top-spec Performance.

The IM5 and IM6 sit on the same platform and feature either a 75kWh (in Premium variants) or 100kWh battery (Platinum and Performance) for up to 655km of range in the IM5 and 555km of range in the IM6 (both figures are on the WLTP cycle).

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Premium variants use a 400V architecture for 153kW DC fast charging capability, while Platinum and Performance variants up to ante to an 800V platform and 396kW DC fast charging – one of the quickest on the market and capable of a 30-80 per cent charge in as little as 15 minutes.

The Premium variants uses a 217kW rear-wheel motor, with the Platinum upping that figure to 300kW and the Performance adding a second motor on the front axle for a huge 572kW.

The IM5 and IM6 Premium hit 100km/h in 6.8 seconds, with the Platinum lowering that to 4.9 seconds (5.4 seconds for the IM6) and the Performance lowering again to just 3.2 seconds (3.4 seconds).

MG is yet to announce full specifications for the IM5 and IM6, but available features on both include wheels up to 21-inches in size, air suspension (Platinum and Performance variants), automatic parking, bi-directional rear-wheel steering, a 10.5-inch central touchscreen paired with a 26.3-inch infotainment screen, wireless Apple CarPlay and Android Auto, heated and ventilated seating, smart device magnets, a 20-speaker sound system and a panoramic glass roof.

IM by MG Australian pricing (drive away):

IM5 Premium and IM6 Premium$60,990
IM5 Platinum and IM6 Platinum$69,990
IM5 Performance and IM6 Performance$80,990


Pre-orders for the IM by MG Australian range are open now ahead of the first deliveries in July.

Cupra Australia has confirmed that the Terramar mid-size SUV, its largest product yet, will be launched in Australia in July, with pricing starting at $53,990 plus on-road costs. Three drivetrains will be offered, including one electrified option, and three models as well: S, V and VZ.

The Terramar measures 4519m long, 1863mm wide, 1584mm tall and rides on a 2681mm long wheelbase, making it 20mm shorter, 76mm less tall and 21mm wider than the Volkswagen Tiguan that it shares its platform and mechanicals with. Its bootspace measures between 540-litres and 642-litres, depending how far forward the rear seat is slid.

Four drivetrains will be available in the Cupra Terramar range. The S uses a 1.5-litre turbocharged four-cylinder petrol engine with a 48-volt mild-hybrid set up making 110kW of power and 250Nm of torque.

That’s mated to a seven-speed dual-clutch transmission and its claimed fuel consumption is 5.7L/100km.

Stepping up to the Terramar V adds a larger 2.0-litre engine – without a mild-hybrid setup – making 150kW of power and 320Nm of torque, while the higher-spec VZ makes 195kW/400Nm from the same engine.

Both the V and VZ send power to all four wheels and also use a seven-speed DCT, while the V’s claimed fuel consumption is 7.2L/100km and the VZ’s is 8.2L/100km. The V hits 100km/h in 7.1 seconds and the VZ 5.9 seconds.

The 200kW/400Nm plug-in hybrid Terramar VZe with over 100km of electric driving range is due in 2026.

Cupra Terramar pricing (plus on-road costs:

S mHEV$53,990 ($58,490 drive away)
V$61,990 ($66,490 drive away)
VZ($73,490 drive away)

Cupra Terramar S mHEV standard equipment:

Cupra Terramar V model adds:

Cupra Terramar VZ model adds:

Cupra Terramar options:

The Cupra Terramar will launch in Australia in July, with local deliveries due to commence then.

Land Rover Australia has announced local pricing and specifications for the updated MY26 Discovery Sport seven-seat SUV line-up, which is now available to order. Priced from $78,454 plus on-road costs, the updated Discovery Sport introduces new Metropolitan and Landmark trim levels with new equipment.

Mechanically, the Discovery Sport remains available with either the ‘P250’ 184kW 2.0-litre turbo petrol engine or the ‘P300e’ 227kW 1.5-litre turbo plug-in hybrid, which offers 66km of electric range and DC fast charging capability for a 0-80 per cent charge in as little as 30 minutes. The P250 is rated at 8.4L/100km for combined fuel consumption and the P300e 2.1L/100km (with a full battery).

Sitting at the entry point to the Discovery Sport line-up is the Landmark trim, which replaces the former SE. Standard features on the Landmark include 19-inch wheels, roof rails, a panoramic glass roof, synthetic leather upholstery, an 11.4-inch touchscreen with the company’s ‘Pivi Pro’ infotainment software with wireless smartphone mirroring and a 360-degree camera. The Landmark is available with either the petrol P250 or plug-in hybrid P300e drivetrains.

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The Discovery Sport Landmark is priced from $78,454 plus on-road costs, or almost $5000 less
than the previous P250 Dynamic SE.

Above the Landmark sits the new Metropolitan, which replaces the former HSE. The Metropolitan adds features such as larger 20-inch wheels, bright exterior finishes, 14-way electric front seat adjustment with heating and cooling, a 650-watt 14-speaker Meridian Surround audio system and a digital rear mirror. The Metropolitan is only available with the P250 drivetrain and is priced from $91,955 plus on-road costs.

Land Rover has also added new accessory packages for the Discovery Sport, including the ‘Beach Days’ package with a centre armrest cooler, tailored sunshades and a collapsible organiser for the load area and a ‘Road Trip’ pack with media device holders for rear seat occupants and a roof box for extra luggage capacity.

Land Rover Discovery Sport MY26 pricing (plus on-road costs):

Landmark P250$78,454
Landmark Plug-in Hybrid$91,502
Metropolitan P250$91,955

Land Rover Discovery Sport Landmark standard features:

Discovery Sport Metropolitan model adds:

The updated Land Rover Discovery Sport range is now available to order, with local deliveries due
to commence soon.

Apple has revealed its iOS 26 software for the iPhone, which has included a big update to the CarPlay in-car smartphone mirroring tech.

Aimed at making CarPlay more user-friendly and customisable, it will be made available to download in October.

Launching alongside CarPlay Ultra, which is an expanded version of CarPlay that can control the driver’s display, radio and climate control to only be available in new Aston Martin products initially, the regular CarPlay’s update introduces fresh graphics mirroring the iPhone called ‘Liquid Glass’ with translucent menus.

According to Apple, user-friendliness has been improved with the CarPlay update with key information such as maps made more visible. For example, incoming phone call notifications will no longer take up the whole display or cover mapping directions – instead, they will be be displayed in a more compact view. 

Incoming messages will also be made less distracting, displaying as a small notification at the bottom of the screen and users will now be able to respond with emoji ‘tapbacks’ (where you can, for example, send a thumbs up or heart as a response, like on an iPhone) and contacts will also be able to be pinned like on an iPhone so that messaging favourites will be easier.

iOS 26 also brings widget customisation so the home screen can be designed by the user) and Live Activities, so that users can be fed information such as flight tracking while driving.

Apple’s iOS 26 software will be made available to public beta testers next month ahead of a full market launch in October.

Alfa Romeo is set to introduce a new range of special edition models using tech from America’s Cup yachts. That’s the functional aspect. The style? That’s being helped by fashion house Prada.

The connection between these seemingly disparate partners is that Alfa has recognised the materials technology advantage in the racing yachts sphere and is keen to exploit it. Partnering with the Italian team Luna Rossa will bring a series of special editions. Luna Rossa is owned by Andrea Guerra, who also happens to be the CEO of Prada. Synergy, you see?

It’s easy to be a little cynical, but anything that extends the lifespan and appeal of the magnificent Quadrifoglio performance models is more than OK with us, with the Luna Rossa editions to initially comprise the flagship Giulia sedan and Stelvio SUV.

Stelvio Quadrifoglio

Cristiano Fiorio, head of Alfa Romeo’s global marketing and communications, spoke to Australian and Asian media ahead of the launch, claiming that “the partnership is going to start now, and I believe that the next six to eight months are going to [see us] really working together.”

“Then I believe that in Q1 2026, we would like to start with something we have in our mind – very limited, very powerful. Then we would like to continue … the apex in mid-to-end 2026 to cover the America’s Cup, which is, of course, in 2027.”

“It’s a technical partnership, but also the willingness of having the two brands working together.We are working with the team from Luna Rossa, and with Lorenzo [Sirena, race team director] in order to put all the know-how, the expertise of the design, the speed, the light materials into some limited-edition cars.”

Giulia Quadrifoglio

Reading between the lines, these dates may also coincide with the delayed launch of the Stelvio SUV, which now appears to have been pushed back to mid 2026, with the Giulia replacement, following around 12 months later. Beyond that, a seven-seat Range Rover rival is mooted for 2027.

These cars are to be built on the Stellantis STLA Large platform. Alfa Romeo CEO Santo Ficili, had already claimed the new Giulia’s form factor will change, saying it will have “a new design and a new type of bodywork”.

Ficili also hinted that the special editions may also filter down to more affordable models in the Alfa range.

“Junior, Tonale, Giulia and Stelvio, we will start from these four fantastic models we have today in our range. Then, we will see also in the future, but there is already space to work with the current range of Alfa Romeo.”

There’s been no word on pricing or exactly when we can expect to see what the partnership between Alfa Romeo, Luna Rossa and Prada will deliver. Of course, Alfa Romeo have a significant business turnaround on their hands, with significant results to show for it. The flights of fancy are no more.

In an interview with Car, Fiorio was brutally frank about the company’s priorities.

“Any person working at Alfa Romeo will tell you that we would like to have another performance sort of reachable car,’ he said. ‘But I always believe that, before going into dreams, we have to deliver.”

Cristiano Fiorio, head of Alfa Romeo’s global marketing and communications

“Alfa Romeo doesn’t have the means of Audi or Mercedes or Porsche because of volumes that we generate – and we have to do things step by step. So, we have been, in the last three/four years, being very diligent in putting in order again the accountability of the brand in terms of delivering results,” he noted.

“We have to start from the credibility. Doing one model every year, proving that we are able to execute, to make it profitable, to make numbers which are acceptable for the investment we have done. Once we have done a track record on that, then we can dream.”